March 4, 2011
Dear Valued Retailer,
In recognition of National Bulk Foods Week, October 16-22, 2011, the Bulk is Green Council (BIG), is calling on respected food retailers such as yourself to take part in a fun and free promotional opportunity. Founded in 2008, BIG is a research and advocacy organization dedicated to increasing consumer, retailer and grocer awareness of the environmental and economic benefits of buying natural and organic food in the bulk aisle of the grocery store.
BIG would like to provide you signage and other collateral material to use in your store during National Bulk Foods Week. This material will highlight the environmental and economic benefits of shopping in the bulk foods aisle. If you opt to take part, we’ll also include your store name (and images – if you send them) in the public relation efforts we use to secure media coverage about the promotion at no charge. Last year’s National Bulk Foods Day promotion was mentioned in trade media such Progressive Grocer and consumer media such as Rodale.com, to name a few. Additionally, you’ll get your store in the running for BIG’s newest industry recognition – the 2011 Best Bulk Food Retailer of the Year.
In a tough economy, your customers are paying close attention to what they buy at the grocery store. Shopping in bulk offers them the opportunity to save anywhere from 35 to 96 percent, reduce food waste by buying only a pinch or a pound, and decrease their carbon footprint by consuming limited packaging. Additional information and resources are available at www.BulkisGreen.org.
What: National Bulk Foods Week
When: Saturday, October 16th through Saturday, October 22nd
Where: Grocery stores and co-ops throughout the United States
We look forward to hearing back from you and we hope you will participate in our National Bulk Foods Week promotion! For more information, please contact me as listed below.
On behalf of the Bulk is Green Council