Portland, Ore. - To help celebrate
Earth Month this April, the Bulk is Green Council (BIG) is challenging
consumers to take the pledge to “Love Bulk Foods” (by bulk foods we mean
foods bought from the bulk bins of a grocery store) for the chance to win a
gift basket filled with everything needed to help create a natural and organic
pantry filled with eco-friendly bulk foods.
Eco-conscious consumers interested in taking the
pledge should visit the Love Bulk Foods pledge page on the BIG website and
sign a digital pledge to purchase bulk foods once a week during Earth Month.
Pledgers automatically will be entered in a drawing where winners will be selected
once a week at random and receive their very own Earth Month starter kit filled
with everything needed to help create a natural and organic pantry and get on
board with bulk foods.
Why should consumers take BIG’s pledge to Love
Bulk Foods? According to a recent Bulk Foods Study conducted by Portland
State University’s Food Industry Leadership Center (FILC), buying natural and
organic bulk foods from the bulk bins provide significant benefits to the
environment – chief among them being a substantial amount of packaging waste
diverted from landfills. What better time than Earth Month for consumers
excited about bulk foods and their environmental benefits?
Check out the above infographic that shows why
the earth loves bulk foods.
ABOUT BULK IS
The Bulk is Green Council is an organization
dedicated to increasing consumer, retailer and grocer awareness of the environmental
and economic benefits of buying in bulk. Founded in 2008, the council serves as
a research and advocacy group, promoting industry trends and offering
educational tools and resources online. BIG also sponsors National Bulk Foods
Week each October. The board includes industry leaders Frontier Natural
Products Co-Op, Hain Celestial, Lundberg Family Farms, SunRidge Farms and Trade
Fixtures. Additional information is available at BulkIsGreen.org.