Green Council Launches Food Retailer Recruitment for National Bulk Foods Week 2013
annual commemoration encourages consumers cut down on food waste
Ore. – June 11, 2013 – The Bulk is Green Council
(BIG), a non-profit
organization dedicated to increasing consumer, retailer and grocer awareness of
the environmental and economic benefits of buying foods from bulk bins, is once
again seeking retail partners for its annual National Bulk Foods Week. This
year’s week, now in it’s third year, will take place October 13-19 at grocery
stores and co-ops across the country.
This year BIG hopes to draw particular attention to
the role buying from the bulk bins can play in helping to reduce consumer food
waste. A recent press release from the U.S.
Department of Agriculture (USDA) and the U.S. Environmental Protection Agency
(EPA) stated that roughly 30 to 40 percent of the food supply in the United
States goes to waste. Further, the EPA reports more food goes into landfills nationwide than any other
single material in municipal solid waste, and in 2010 alone Americans generated
more than 34 million tons of food waste.
according to a recent study conducted by the
Portland State University Food Industry Leadership Center (FILC), the main
reason consumers shop the bulk foods aisle is for the ability to buy the exact
quantity needed. As a result, consumers said bulk items were less likely than
packaged items to be thrown away, which results in less food waste. National
Bulk Foods Week is one way BIG encourages more consumers to be conscious of the
waste they produce.
“Pre-packaged foods tend to create high amounts of food waste, and many
consumers are already aware that they can cut down on that waste by buying
smaller quantities in the bulk section of their grocery store,” said Todd
Kluger, vice president of sales and marketing at Lundberg
a founding BIG member. “With our third annual National Bulk Foods Week, we are
looking to partner with retailers to raise even more awareness around this
National Bulk Foods Week the companies that comprise BIG offer special discounts
on select natural and organic bulk foods to retailers that can then be passed
along to consumers. Participating food retailers are also provided complimentary
promotional signage and other materials to promote the benefits of foods from
bulk bins and attract new bulk foods shoppers. In addition, participating
stores will be entered in the running for BIG’s annual industry recognition –
the 2013 Bulk Foods Retailer of the Year. In 2012, more than 800 retailers
joined BIG in celebrating National Bulk Foods Week.
benefits of buying in bulk also go beyond just cutting down food waste. The PSU
FILC study found organic
bulk foods on average are 89% less expensive than their organic packaged
counterparts. Buying from the bulk bins also greatly reduces the amount of
packaging waste that ends up in landfills.
recently wrapped up a highly successful Love Bulk Foods for Earth Month
campaign, which encouraged consumers to take a pledge to purchase bulk foods
once a week during Earth Month in an effort to get them excited about the many
environmental benefits offered by foods from bulk bins. In all, some 800
consumers took the digital pledge.
retailers interested in signing up to participate in National Bulk Foods Week
2013 can do so at BulkisGreen.org.
information about National Bulk Foods Week, the PSU FILC bulk foods study and
the benefits of buying foods from the bulk bins can also be found at www.bulkisgreen.org.
ABOUT BULK IS GREEN
is Green Council is an organization dedicated to increasing consumer, retailer
and grocer awareness of the environmental and economic benefits of buying
natural and organic in bulk. Founded in 2008, the council serves as a research
and advocacy group, conducting and publishing studies on industry trends and
offering educational tools and resources online. The board includes industry
leaders Attune Foods, Frontier Natural Products Co-Op, Lundberg Family Farms,
SunRidge Farms and Trade Fixtures. Additional information is available at BulkisGreen.org.
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