Bulk is Green Council Kicks-off
Retailer Recruitment for
National Bulk Foods Week
2015
Fifth Annual Bulk Foods
Celebration Slated for October 11--17
Portland,
Ore. – June 16, 2015 – The Bulk is Green Council (BIG),
the leading organization dedicated to educating shoppers on the economical and
environmental benefits of shopping the bulk aisles, has launched its retailer
recruitment for the fifth annual National Bulk Foods
Week. The celebration is scheduled for October 11-17 in
the bulk aisles of grocery stores and natural food co-ops across the nation. National Bulk Foods
Week represents the organization’s highest-profile initiative, and the growing
number of participating retailers each year – last year more than 1,400
retailers took part – points to the growing trend of shopping the bulk bins.
“Our
annual National Bulk Foods Week celebration keeps growing each year and is a
great way to excite shoppers about the benefits of shopping the bulk aisles,”
said Bart McKnight,
bulk category manager at Trade Fixtures, a founding BIG member. “We’re inviting
retailers everywhere to participate in our milestone celebration. The more
retailers that we have participate in National Bulk Foods Week, the more
opportunities shoppers have to save on healthy foods from the bulk bins, not
only during National Bulk Foods Week, but hopefully throughout the whole year.”
During
National Bulk Foods Week, each participating retailer will offer special
discounts and promotions on select bulk foods as a way to entice shoppers into
the bulk aisles and educate them on the easiest way to save money on nutritious
food and help reduce packaging and food waste. Participating retailers will
receive a complimentary National Bulk Foods Week retailer kit with “Love Bulk”
signage, an infographic sign about the benefits of shopping the bulk bins,
along with balloons, buttons and other promotional materials to encourage shopping
the bulk bins during the dedicatory week this fall.
In
addition, all participating stores will be listed on the BIG website and
promoted through public relations and social media efforts on Facebook.com/LoveBulk. Participating retailers also can take part
in Love Bulk’s Facebook contest, where fans will have the opportunity to tag
their favorite bulk foods retailer in the comments for a chance to win a bulk
foods starter kit. In addition, the winning retailer will receive a $100
donation to the charity of its choice. Last year’s winner from more than 1,400
participating retailers across the country was Oryana Natural Foods in Traverse
City, Michigan, and on the store’s behalf, BIG made a donation to the store’s
charity of choice, On the Ground.
Retailers
interested in signing up to participate in National Bulk Foods Week 2015 can do
so at BulkisGreen.org. Sign up closes on
September 7, 2015. Additional information about BIG and National Bulk Foods
Week 2015 also can be found at the website.
ABOUT BULK IS GREEN
COUNCIL
Bulk
is Green Council is an organization dedicated to increasing consumer, retailer
and grocer awareness of the environmental and economic benefits of buying
natural and organic foods from the bulk bins. Founded in 2008, the Council
serves as a research and advocacy group, conducting and publishing studies on
industry trends and offering educational tools and resources online. The board
includes industry leaders Frontier Co-Op, Golden Temple and Trade Fixtures. Additional information is available at BulkisGreen.org.
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